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Prime-time ad auction starts

春晚節(jié)目評(píng)選冠名過(guò)億

Liquor producer Langjiu Group won the bid for the title sponsor of "Naming My Favorite Show of the CCTV Spring Festival Gala" with RMB110m. It was the first bid topping RMB100m as CCTV Wednesday launched its 2010 prime-time advertising auction. CCTV is expected to net RMB10b at this year's auction, industry insiders said. It pocketed RMB9.256b for 2009 prime-time advertising slots amid an economic crunch last year.

18日，中央電視臺(tái)正式啟動(dòng)2010年黃金資源廣告招標(biāo)活動(dòng)，郎酒集團(tuán)以1.1億元標(biāo)得"我最喜愛(ài)的春節(jié)聯(lián)歡晚會(huì)節(jié)目評(píng)選"獨(dú)家冠名權(quán)，這是央視此次招標(biāo)首個(gè)過(guò)億標(biāo)的。在去年經(jīng)濟(jì)危機(jī)的背景下，央視2009年黃金廣告拍出92.56億元高價(jià)，業(yè)內(nèi)人士預(yù)測(cè)，央視今年招標(biāo)可納百億。

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