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TV series shows strength of Chinese identity in a globalized world

By Han Jingyan | chinadaily.com.cn | Updated: 2025-06-18 14:01
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Star-led reality show J-Style Trip Season 3 aims to highlight overseas Chinese who have made remarkable contributions across various fields, shedding light on the strength of Chinese identity in a globalized world. [Photo provided to chinadaily.com.cn]

As a reality-focused variety show, J-Style Trip Season 3 continues its signature format of "travel + music + celebrity interaction," delivering breakthroughs in both cast lineup and content.

Featuring spontaneous music creation and interaction at cultural sites around the world and culminating in a distinctive "J-Style Trip" aesthetic experience, the show also made its creative fusion of music, travel, and culture a most recognizable brand.

Special sponsors for the show include ADATA, Enya Cyber Guitar, Love to Eat Fresh Mo Ren, and VIVICYCLE, while the tourism boards of Saudi Arabia and Australia also provide special support.

It has been learned that Modong Coffee, a leading global health and wellness brand that has established a leading position in China's bulletproof drink market since its launch in 2019, is widening its global reach.

This diverse brand backing has fully unlocked the commercial potential of the content IP, said Star Plus Legend, the company behind J-Style Trip Season 3, noting that it has now set a new benchmark in star IP commercialization.

Unlike traditional talent management firms, Star Plus Legend focuses on creating proprietary brands based on each artist's traits, adopting a long-term approach to star IP commercialization, it said.

Please contact the writer at hanjingyan@chinadaily.com.cn

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