The opening ceremony was attended by Italian cultural figures, who expressed their hope for deepening cultural exchanges. Mario Boselli, president of the Italy China Council Foundation emphasized the role of culture as a crucial bridge in eliminating barriers and establishing communication. Marco Bettin, director general of the ICCF, expressed his affinity for Shanghai and pledged to facilitate greater cooperation between the business communities of both countries.

The exhibition, part of the 55th anniversary celebrations of China-Italy diplomatic relations, was organized under the guidance of the Chinese Consulate General in Milan, with the Information Office of Shanghai Municipality as the main organizer. The Shanghai Promotion Center for City of Design implemented the event, supported by organizations including the Milan mayor's office, Milano & Partners, and the ICCF.