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Ne Zha 2 merchandise flying off shelves

By Qiu Quanlin in Guangzhou | chinadaily.com.cn | Updated: 2025-02-11 16:17
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Ne Zha 2 merchandise is produced in Dongguan, Guangdong province. [Photo by Cao Lijuan/for chinadaily.com.cn]

The company's annual sales skyrocketed from 100 million yuan in 2022 to 300 million yuan in 2024, with its market share in China jumping from 20 percent to 70 percent.

"The success of Ne Zha 2 proves that Chinese animation IPs can completely rival those of Japanese and American giants," said Chen.

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