A cultural tourism promotion event showcasing the charm of East China's Jiangsu province was held in London on Tuesday.

Hosted by the Jiangsu Provincial Department of Culture and Tourism, the event drew over 100 delegates from the political, business, and cultural sectors of both China and the United Kingdom.

The event also marked the launch of the London base of the Global Communication Center, which will serve as a platform to highlight Jiangsu's culture and tourism on the global stage.