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Shanghai, Milan - designed to connect

Oriental fashion meets Western style, blending culture and dynamism

By WANG XIN in Shanghai and ZHENG WANYIN in Milan | China Daily Global | Updated: 2024-06-25 09:53
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Italy's fine products are on display at the Italy Pavilion during the World Expo in Shanghai in May 2010. LIU DAWEI/XINHUA

Transition sought

"I have known China for more than 40 years, and China developed in this way, at first, in the 1970s, '80s, and even part of the '90s, the goal was to produce more and more. Then, instead, it became more selective. Today, the products presented in China are… very new, important and creative, and they have access to international markets," said Boselli, who is now serving as the honorary president of the National Chamber of Italian Fashion.

"This is China's new trend that I believe to be positive and that will continue in the future."

As China seeks to transition from "made in China" to "designed and created in China", Shanghai's stature in China's fashion and design industry has raised eyebrows worldwide including in Milan, a city known for its vibrant fashion industry highlighting glamorous fashion shows and top luxury brands.

Earlier this year, an exhibition organized by Shanghai Design Week landed in Milan for the first time. Themed "Designing Dragon, Fusion of Tradition & Innovation", the seven-day event in April featured 27 fashion consumer brands, including clothing, accessories, skin care products, and household items, primarily from Shanghai.

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