This initiative reflects the city's proactive response to the prevailing trend in city marketing, as seen in the success of tourism destinations like Zibo in Shandong province and Harbin in Heilongjiang province, which have garnered widespread attention and earned the moniker of "celebrity cities" in the online sphere. Beidaihe's foray into the realm of art and culture is poised to further elevate its profile and attract a diverse array of visitors seeking enriching experiences amid its tranquil coastal charm.