For Chinese travellers, countries such as Argentina, Bulgaria, Cuba, Finland, Norway and Russia are increasingly popular, tour operators said.

Meanwhile, Chinese domestic tourism market is booming. Last year, Chinese domestic tours were over five billion, up 12.8 percent year on year. Trips made by overseas travellers were about 29 million, up 3.6 percent.

Dai Bin, head of the China Tourism Academy, said cooperation between China and other countries in the tourism sector will help boost more exchanges and contribute to global economic and social development.